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- #107 - Helping Brands Prove That Regenerative Products Are More Nutritious
#107 - Helping Brands Prove That Regenerative Products Are More Nutritious
Episode Highlights:
💪 Why Eric left climate investing to go all in on nutrition
📉 Most nutrition panels are wrong and based on outdated USDA data
🔎 Many “healthy” foods are nutrient-poor due to depleted soils and genetic dilution
🔥 The five steps every brand can and should take right now
🧾 Why regulatory risk goes away when you have third-party data
💥 Regen products often contain 10x or more of certain key vitamins
🥩 Ground-breaking insights from the recently released Beef study
👀 What brands are doing a good job marketing their nutrition data?
📊 Building the first public database of food quality benchmarks
🚀 How their Nutrition Profiling Score could change food forever
“Nutrition literally comes from the soil and ends up in the food. And when it’s more nutritious, it tastes good. And when we eat good food, we feel better. This is not rocket science, and yet, it's all hidden from us.”
“We are walking our customers through a journey to turn nutrition into a strategic asset for their business to help them stand apart from the crowd.”
“You're either getting 1% of your daily vitamin value or you're getting 300%. That is nutrient density right there. We're either getting an insufficient intake of a vitamin or mineral or we're getting an adequate intake. We're [no longer] optimizing for these stupid guidelines that have been set by bad science forty years ago and are starting to think about optimizing for nutrition.”
Don’t have time for the full episode? 😵💫
Everything you need to know in less than 5 minutes. 🥳
🥃 Brother’s Bond teams up with 1 Hotels to launch a limited Regenerative Grain Straight Bourbon — a 7-year-aged, single barrel release crafted with 100% regenerative grain and available exclusively at select hotel locations starting this June. (Fred Minnick ↗)
🍌 One Banana has launched a regenerative agriculture pilot project in collaboration with WWF and EARTH University to study and scale regenerative practices for tropical crops. The initiative aims to restore soil health, boost biodiversity, and strengthen climate resilience. (Fresh Fruit Portal ↗)
🌱 Danone, Nestlé, PepsiCo, and other major brands are scaling regenerative agriculture not just to meet growing consumer interest — but to futureproof their supply chains against climate risk. As companies like Wildfarmed push the narrative forward, reports show that while consumer demand matters, resilience and environmental impact are the real catalysts behind this industry shift. (Food Navigator ↗)
🤝 Mondelēz International has joined the 100+ Accelerator, uniting with AB InBev, Coca-Cola, Colgate-Palmolive, Danone, and Unilever to fast-track sustainable innovation across global supply chains. This move reinforces a growing trend among industry giants to collaborate on solutions in regenerative agriculture, circular packaging, and climate-smart logistics at scale. (Globe Newswire ↗)
🍦 Alec’s Ice Cream is hiring a Part-Time Content Producer & Editor
🍷 Grgich Hills Estate is looking for an Area Sales Manager - San Francisco
🫘 SIMPLi is hiring a Business Development Manager, Supply Planner, & Director of Marketing
🥩 Force of Nature is looking for a Field Sales Manager, Product Marketing Manager / Director, Creative Director & Product Safety & Quality Analyst
🐮 Painterland Sisters is hiring a Senior Events & Partnerships Manager, Social & Marketing Coordinator, Graphic Designer, & Customer Experience Manager
In this short film by Mad Agriculture, you’ll get a glimpse into how Kyle Rasch of Third Leaf Farm is blending heritage with innovation in a regenerative way — all from an orchard in Greenville, MI.
How did we do today? |