#106 - Regen’s Nutrition Advantage: What We Know & Where We’re Headed

Episode Highlights:

• 🔬 The science backing up regen’s nutrition advantage

• 📝 “Healthy soil equals healthy food” is a sound bite we can all use

• 💡 Why brands should make “statements” and not “claims”

• 🤝 Partnering with dietitians to increase credibility and influence

• 🍅 Consumers don’t know about ‘nutrient density’ - yet

• 🚀 Building an undeniable case through research and case studies

• 👎 Why healthcare pros don’t learn about ag’s connection to nutrition

• 🎯 Increasing awareness while maintaining integrity

• 👀 What can brands do? (right now)

• 🏆 Why linking regen to healthcare is the holy grail

• Don’t have time for the full episode? 😵‍💫 

• Check out the recap! 🙃 

• Everything you need to know in less than 5 minutes. 🥳

⚖️ The Great Regen CPG Divide

As regenerative agriculture gains momentum, the divide between Big Food and emerging brands becomes more pronounced.

Both sides are driving change in the food system, but in different ways.

So, what do we need to understand about this great divide?

🥩 StarWalker Organic Farms Is Raising Money On Steward

• 🐄 StarWalker Organic Farms is raising funds to purchase a USDA-inspected processing facility in Fort Jones, CA, securing long-term control of their value chain for Regenerative Organic Certified® pork and beef.

• 🌱 With 7,000 acres under regenerative management, StarWalker is the nation’s largest organic pork producer and home to the first ROC™ beef jerky — driving regional impact with ecological, social, and economic stewardship.

• 💸 Deal Terms: 36-month loan, 8.75% APR, with repayments starting one month after disbursement.

^{_{This communication is for informational purposes only and does not constitute investment advice, an offer, or a solicitation to buy or sell any securities. Any investment carries risk, and you should do your own research and consult with a qualified financial advisor before making any investment decisions.}}

👏 Kettle & Fire Opens KettleWorks: State-of-the-Art Manufacturing Facility to Accelerate Growth with Company-Owned Operations

• Kettle & Fire has launched KettleWorks, its first company-owned manufacturing facility, unlocking greater operational efficiency, improved service, and supply chain control during a period of accelerated growth.

• The $43 million investment from Colter Ventures supports the brand’s expansion goals, enabling innovation, increased production capacity, and a continued commitment to premium, health-forward bone broth products.

• By self-manufacturing in a custom-built, 167,000-square-foot facility in Lancaster, PA, Kettle & Fire aims to uphold its high quality standards, meet rising consumer demand, and solidify its leadership in the booming bone broth market.

• Additional coverage from Nosh

🥜 Burroughs Family Farms has launched its single-ingredient, regenerative organic Almond Milk Base at Gelson's Markets. (LinkedIn ↗)

👏 Singing Pastures took home the grand prize at the Naturally New England Pitch Slam for its next-generation Craft Meat Sticks launching this August. The win secures the brand a spot at the national Pitch Slam at Newtopia Now in Denver. (LinkedIn ↗)

🍺 Wildfarmed is breaking into the beverage aisle through a new partnership with beer brand Jubel, which will source 100% of its barley from Wildfarmed’s regenerative supply chain. The move promises up to 50% carbon savings and full field-to-pint traceability, marking a major step for both sustainability and consumer transparency in the craft beer world. (Food Navigator ↗)

🐮 Painterland Sisters co-founders Hayley and Stephanie Painter share their journey from fourth-generation dairy farmers to entrepreneurs championing regenerative agriculture and nutrient-dense Skyr yogurt. They highlight the power of storytelling, mentorship, and financial support in building a sustainable food system that keeps farmers farming and communities thriving. (Brands for a Better World Podcast ↗)

🥃 Maker’s Mark is redefining bourbon through sustainability with its Star Hill Farm ecosystem, where regenerative agriculture, white oak research, and zero-waste practices are taking center stage. The brand’s newest release, Star Hill Farm Whisky, celebrates this mission, blending bold flavor with a commitment to soil health, local farming, and ecosystem resilience. (Man of Many ↗)

🌱 Regenified is spotlighting the profitability potential of regenerative agriculture as farmers face rising debt, input costs, and market pressures in 2025. Backed by rigorous data and its 6-3-4™ verification system, Regenified helps producers cut costs, improve soil health, and unlock market value, offering a lifeline through both certification and on-farm decision support. (Cision PR Web ↗)

🍃 Regenerative Organic Alliance is urging plant-based brands and retailers to embrace Regenerative Organic Certification (ROC) as the next evolution in ethical and sustainable sourcing. With over 64,000 farms and 250 brands already certified, ROA sees ROC as a critical tool to combat greenwashing, align mission-driven brands with rigorous standards, and deliver real impact across soil health, fair labor, and nutrient-rich food. They’ve also recently earned top honors from GDUSA and the WINA Festival for their first national consumer campaign, “Heal the Earth, Nourish your Life™”, developed with GRIT Agency. The award-winning effort reached over 16 million people.(Vegconomist ↗ + ROA Press Release ↗)

🍟 McCain Foods has launched an interactive AR mobile game as part of its global campaign, “Taste Good. Feel Good.”, to teach consumers about regenerative farming through virtual fry-making. With over 77 million fries made in-game so far, the initiative combines education and entertainment to raise awareness of sustainable agriculture while supporting McCain’s commitment to transition all potato farming to regenerative practices by 2030. (Marketing Dive ↗)

🍵 PepsiCo Foundation has launched VivaOliva, a €300,000 initiative empowering 150 smallholder olive farmers in Jaén, Spain, with regenerative agriculture tools to boost soil health, water efficiency, and rural livelihoods. The company is also tripling its regenerative agriculture goal to 10 million acres by 2030, aligning climate and packaging targets with new SBTi guidance as part of its evolving pep+ strategy. (Sustainability Magazine ↗ + ESG News ↗)

🍷 Grgich Hills Estate is looking for an Area Sales Manager - San Francisco

🫘 SIMPLi is hiring a Business Development Manager, Supply Planner, & Director of Marketing

🛢️ La Tourangelle is looking for a Marketing Intern

🥩  Force of Nature is hiring a Field Sales Manager, Product Marketing Manager / Director, Creative Director & Product Safety & Quality Analyst

🐮 Painterland Sisters is looking for a Senior Events & Partnerships Manager, Social & Marketing Coordinator, Graphic Designer, & Customer Experience Manager

Alec’s Ice Cream’s new Culture Cups are making waves

And nice chocolate crunching sounds… 🤤

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