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- #103 - Regenerating Cereal Supply Chains Without Marketing Claims
#103 - Regenerating Cereal Supply Chains Without Marketing Claims
Episode Highlights:
🥣 Honeymoon to whole grains – how a bowl of muesli sparked a new cereal brand.
🌾 The cereal aisle of 2011 vs. today – and why Seven Sundays had to evolve to survive.
🔄 Why pivoting from product purity to consumer familiarity was key to growth.
🧑🌾 Building regenerative supply chains by starting with the processor, not the farmer.
🚛 Truckload volumes = regenerative scalability. Why size matters in supply planning.
🧼 Food safety friction – an underdiscussed barrier to more direct trade, regen sourcing
🌻 The Midwest sunflower model – 2,000+ acres and growing around a regional processor
🥄 Why Seven Sundays avoids certification-led regen claims on-pack (for now)
📦 Channel mix strategy – how club retail like Costco helped unlock profitability
🚜 “Come Afield With Us” – the brand’s new campaign to share their regenerative journey
“Anywhere you have a unique ingredient where you're trying to do things differently outside of the efficient model that big food and ag have built…you basically have to build it yourself, which is really hard, time-consuming, expensive, and challenging. But it’s also what consumers want. It’s what moves our mission forward.”
“I think there's so much to tackle in the broader cereal aisle and in the broader food system in terms of how we grow, how we process, and how we use our resources, all the way to how we package our cereal. I consider that all part of how we define regeneration because it's a system wide thing. So that’s how we try to approach it.”
Don’t have time for the full episode? 😵💫
Everything you need to know in less than 5 minutes. 🥳
Guayakí is now Yerba Madre — a rebrand that honors Indigenous knowledge, regenerative farming, and nearly 30 years of ecosystem stewardship across Argentina, Brazil, and Paraguay.
Yerba Madre’s first product under the new name is also a global milestone: the first-ever yerba mate to earn Regenerative Organic Certified® Gold status, setting a new bar for sustainability in the beverage space.
With 85% market share and 45,000+ retail locations, Yerba Madre is blending cultural reverence with commercial scale — proving that regeneration, tradition, and growth can thrive together.
Additional coverage from Forbes
Credit: Yerba Madre
🏆️ Recoup Beverage took home runner-up honors at Naturally San Diego’s 5th Annual Naturally Rising Competition with its gut-healthy, organic prebiotic sparkling beverages. (Nosh ↗)
🐷 StarWalker Organic Farms is the world's first Regenerative Organic Certified pork and the nation's first ROC beef producer. With four generations of commitment to soil health, animal welfare, and farmer education, the Walkers are scaling with integrity while bringing consumers closer to the true story behind their food. (New Hope Network ↗)
🍷 Tablas Creek Vineyard and Pure Project have teamed up to release a Provence-style dry rosé crafted with regeneratively grown grapes from the world’s first Regenerative Organic Certified® vineyard. The Pure Project Cuvée Rosé is now pouring in all five San Diego taprooms, marking the start of a sustainability-driven wine collaboration. (Wine Industry Advisor ↗)
🥩 Force of Nature shared its 2024 Impact Report, highlighting bold progress toward its mission to reclaim the legacy of meat. In the last year, the brand grew its network to 60+ regenerative land stewards, removed over 100,000 lbs. of synthetic fertilizer from the food system, and introduced new packaging innovations to reduce plastic and enhance recyclability. (Force of Nature ↗)
👶 Serenity Kids is helping redefine “clean label” by aligning its baby food with growing consumer demand for transparency, regenerative sourcing, and ingredient integrity. The brand has just launched convenient 4-packs of its best-selling meat-based baby food purees at Target and Walmart nationwide. (Food Navigator ↗ + LinkedIn ↗)
🌎️ O’Neill Vintners & Distillers is championing climate-smart winemaking this Earth Month through regenerative organic viticulture, agroforestry, and carbon sequestration practices across its vineyards. They’re spearheading a major shift in winegrowing through the One Block Challenge, inviting vineyards to trial regenerative practices on a single block and track the results. At Robert Hall Winery, a three-year study showed regenerative viticulture boosted soil health, resilience, and wine complexity — offering a data-backed blueprint for a more climate-smart wine industry. (Wine Industry Advisor ↗ + Wine Business ↗)
🌲 Nestlé is partnering with ingredients giant Ofi to launch its largest-ever cocoa agroforestry initiative, aiming to plant 2.8 million trees across Brazil, Nigeria, and Ivory Coast to combat deforestation and sequester carbon. The regenerative agriculture program will support 25,000 farmers and use AI tools to track emissions reductions projected at 1.5 million tons over 30 years. (Food Dive ↗)
🐮 Verde Farms is celebrating 20 years of organic, grass-fed leadership by claiming to be the only beef brand to deliver on every key consumer priority — organic, 100% grass-fed and finished, verified regenerative, humane, antibiotic-free, and non-GMO. Its new packaging highlights these uncompromising standards, making it easier than ever for shoppers to confidently choose better-for-you beef. (Perishable News ↗)
🫘 SIMPLi is hiring a Customer Success & Logistics Coordinator, Business Development Manager, Supply Planner, & Director of Marketing
🛢️ La Tourangelle is looking for a Marketing Intern
🥩 Force of Nature is hiring a Field Sales Manager, Product Marketing Manager / Director, Creative Director & Product Safety & Quality Analyst
🐮 Painterland Sisters is looking for a Senior Events & Partnerships Manager, Social & Marketing Coordinator, Graphic Designer, & Customer Experience Manager
Savory Institute just launched Ruminations, a new podcast that explores the complex and inspiring world of regenerating landscapes.
New episodes are dropping every Wednesday and bring real stories from people around the globe working to heal the land through holistic management and regenerative agriculture.
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