#102 - Episode 100 Is HERE

Episode Highlights:

• 🎉 100 episodes in! Our journey from “do we even have enough brands?” to a thriving regen CPG ecosystem.

• 🌱 Regen CPG growth: From curiosity to conviction — how the landscape has transformed since 2022.

• 🧠 Learning out loud: Reflections on building expertise while staying humble and accessible.

• 🛠️ Industry transparency: Nearly every guest has said, “we’re an open book,” and that’s helped shape the show’s impact.

• 📈 Consumer trends are strong: People want better, healthier food — and regen products are gaining ground.

• 😂 Funniest podcast moments: From tree-climbing kids to backdrop bloopers and breakfast on air.

• 🧂 The Roast Is On: Self-aware burns, verbal quirks, podcast habits — and all the inside jokes.

• 🏆 Regen Awards: Toughest guest, coolest background, sweatiest guest, and even best facial hair.

• 🌍 Global reach: From listeners abroad to farm visits on honeymoons—this show’s community is wide and deep.

• 🔮 What’s next: Predictions, hopes, and big questions for the next 100 episodes and the future of regen CPG.

• Don’t have time for the full episode? 😵‍💫 

• Check out the recap! 🙃 

• Everything you need to know in less than 5 minutes. 🥳

We just released our 100th episode!

And we overcame some incredible odds to get here:

• 90% of podcasts don’t make it past Episode 3

• Only 11% of podcasts make it to Episode 50

• And less than 7% make it to Episode 100

But we’re not done yet…

We have a big vision, and you can help make it possible.

We're halfway to our $50,000 goal!

Please Join Us. Even a $10 minimum donation goes a long way.

100 Episodes, 100 Voices, 100 Reasons To Give.

🧠 Consumer Awareness of Regenerative? It’s Complicated

More organizations are investing in consumer research focused on regenerative agriculture.

These reports showcase unique and insightful statistics, but what can we take away from the research as a whole?

1. 🧠 Awareness is up – but understanding and action still lag behind.

2. 👀 Shoppers say they care – but do their purchases reflect that?

3. 📊 Confusing labels. Inflated intent.

🍇 Pitaya Foods Launches First Ever Regenerative & Organic Frozen Fruit Line at Whole Foods Market Nationwide

• Pitaya Foods debuts the first-ever Regenerative & Organic Frozen Fruit Line at Whole Foods Market — featuring Regenified™-certified strawberries, blueberries, and mangoes sourced from family farms practicing outcome-based regenerative agriculture.

• By championing transparency, ecological impact, and long-term soil vitality, Pitaya Foods is helping shift the frozen fruit industry toward regenerative systems while building on its legacy of supporting organic farms, reforestation, and job creation.

🍖 Charcutnuvo’s Regenerative Organic Certified® Beef Frankfurters are now available at all PCC Community Markets. (LinkedIn ↗)

👏 Artisan Tropic has officially joined the Seed Oil Free Alliance, adding a new layer of ingredient transparency with third-party certification across its entire snack portfolio. (Artisan Tropic ↗)

🐑 Atkins Ranch has launched Verified Regenerative lamb at Dorothy Lane Markets, backed by Land to Market’s third-party certification. Sourced from New Zealand farms committed to soil health, biodiversity, and animal welfare, the new offering gives shoppers a delicious way to support ecosystem regeneration. (Supermarket Perimeter ↗)

🥣 Oatman Farms is transforming Arizona’s desert into fertile ground using regenerative organic agriculture and heritage crops like White Sonora Wheat. By conserving over a billion gallons of water and milling nutrient-dense flour on-site, they’re reviving ancient practices to feed the future – with resilience, flavor, and sustainability at the core. (Regenerative Organic Alliance ↗)

🌭 Applegate has fully transitioned its beef hot dogs to certified regenerative farms, eliminating the need for consumers to choose between natural, organic, and regenerative options. By hitting its regenerative sourcing goal a year early and keeping prices steady, the brand is proving that doing the right thing can scale impact without sacrificing accessibility. (Food Navigator ↗)

👕 Anthropologie is deepening its commitment to regenerative agriculture this Earth Month by continuing its partnership with Kiss the Ground and launching a new collection of regenerative cotton basics. With over $250,000 raised and 25,000 acres already transitioning to regen practices, the brand is blending style with soil health to move the needle on sustainable fashion. (Yahoo Finance ↗)

🩳 California Cloth Foundry and Gaia Herbs have teamed up again to release the Valerian Sleep Set — a limited-edition loungewear collection dyed with USDA organic Valerian and California Poppy for natural relaxation. Infused with botanicals used in Gaia’s herbal remedies and crafted from regenerative, non-toxic materials, the set blends fashion and function for a wearable wellness experience. (Globe Newswire ↗)

🌾 Mondelez is scaling regenerative ag with its Michigan Wheat Project and Harmony Wheat program across North America and Europe. From Triscuit crackers to LU biscuits, over 1,000 farmers are now using tailored regenerative practices, digital tools, and third-party audits to boost yields, protect biodiversity, and reduce emissions. (Baking Business ↗)

☕️ Illycaffè is redefining Brazilian coffee through regenerative agriculture, launching the world’s first regenagri-certified coffee and winning back-to-back Ernesto Illy International Coffee Awards in 2023 and 2024. By combining science, farmer education, and a premium procurement model, Illy is proving that sustainability and superior quality go hand-in-hand in the future of coffee. (Forbes ↗)

⭐️ Conagra Brands has released its 2024 Citizenship Report, spotlighting regenerative ag, waste reduction, and community impact across its operations. Working with growers, Conagra advanced soil health, biodiversity, and water stewardship by expanding conservation tillage, adopting drip irrigation across its tomato fields, and reducing nitrogen use and herbicide reliance through strategic crop rotations. (PR Newswire ↗)

💵 Healing Soils Foundation has received a $20,000 donation from Seven Sundays to fund critical infrastructure for regenerative farmers growing sunflowers, sorghum, and buckwheat. With delayed reimbursements and rising costs threatening the Midwest’s climate-smart producers, this partnership is a powerful example of values-aligned sourcing and real food system resilience. Throughout April, Seven Sundays is also donating 10% of all online sales to support Healing Soils Foundation’s continued farmer support programs. (LinkedIn ↗)

🌍️ Jason Walker of StarWalker Organic Farms shares how regenerative organic farming isn’t just about growing food — it’s about restoring ecosystems, raising heritage livestock responsibly, and redefining agriculture as a healing force. (Essential Ingredients Podcast ↗)

🛢️ La Tourangelle is looking for a Marketing Intern

🥩  Force of Nature is hiring a Field Sales Manager, Product Marketing Manager / Director, Creative Director & Product Safety & Quality Analyst

🫘 SIMPLi is looking for a Director of Marketing & Accounting Manager

🐮 Painterland Sisters is hiring a Senior Events & Partnerships Manager, Social & Marketing Coordinator, Graphic Designer, & Customer Experience Manager

 🥇 Win a Trip to Lundberg’s Regenerative Organic Rice Farm!

• Lundberg’s annual sweepstakes is back — and this year’s grand prize is a behind-the-scenes adventure at their California rice farm!

• Become an Honorary Doctor of Riceology! 👩‍🔬

  Tour rice fields, play plant matchmaker in their greenhouse, and discover how new rice varieties are born — no GMOs, just decades of regenerative organic magic!

👉️ Enter now for a chance to win!